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Your unhappy or pressured customers are beautiful much gift-wrapping a list of blog titles to you.
Contrary to what you may have heard, targeted print and mailing campaigns are not dead.
Dont Forget About an Offline Promotion Strategy
If youre in the industrial apparatus sector, your target market is probably not taking selfies on Snapchat right now. A catch-all promotion strategy isnt going to help you.
Succeeding in PPC will not help your SEO ranking. PPC is the traffic you paid for, and SEO is traffic you earn organically. Try to ponder them that way.
You may buy pay-per-click adverts, expecting them to be a faucet you turn on and pours qualified leads into your inbox. Thats not how it works.
Dont just start pumping out the same pictures of your products over Facebook, Twitter, and Linkedin. Be more selective than that.
Be Selective With Social Media
Your SEO ranking comes from things like your blog and content strategy.
With everybody turning their attention to (and competing for) digital space, you may have a chance to zig while everyone else zags.
Dont forget to send this traffic to a specialized URL and landing page so you can measure traffic for your promotion strategy.
The key part here is targeted.
Youll want to budget more time and money to social media platforms like LinkedIn, Twitter, and Google+.
Far from it.
Succesful PPC campaigns take time, and will probably fail before they succeed. Be prepared for that, so you can measure everything and make the proper adjustments.
Pay attention to the precise words they use. Mirror these words back to the purchaser in your titles and leads, to really tap into their pain points and show youre listening.
Read on.
Could you gain some traction doing a live video for a new product launch? Maybe, but you would be better off using Livestream, Ustream or video Hangouts on Google+.
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Facebook is a much-maligned B2B marketing tool, especially for an industrial apparatus promotion strategy. Lets say youre Source 4 Industries, unveiling a new ladder. Should you use Facebook to promote it?
Customer questions and complaints are actually a blessing in disguise. You can (and should) take them, word-for-word, and turn them into blog posts that help your customers better fully grasp how to use your product.
Also, always keep PPC and SEO separate in your mind, because they are different things.
Dont send marketing shotgun blasts into local newspapers. Go after trade papers that your target market is likely thumbing through.
Take out a full-page ad. The statistics show beautiful strong numbers, no matter which section your ad appears in.
Here are a few suggestions to design a promotion strategy that will actually reach the decision makers youre hoping to win over.
Be Realistic With Your PPC Campaigns
Probably not.
Turn Complaints into Content
Thats likely not the case.
