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A lot of humans sell underwear, so if youre selling underwear, it had better have something that sets it apart from the competition.
Thats the first job of your newly minted marketing team (although its just you!).
The fashion industry is massive, bringing in $1 trillion in gross revenue per year.
No matter what, though, you desire a good photograph.
The key is to have your digital marketing game set up so that when you do face the public with the product, the dialog can continue in the digital space with website, email, social media, and so forth.
Social media is good to talk about because its available anywhere, but the soul of fashion marketing is still on the ground.
Just how important is it? More than six in 10 fashion companies made influencers part of their marketing strategy in 2016, with another 21 percentage planning on incorporating it in 2017.
Facebook. Instagram. Pinterest. Even Snapchat.
When searching for sterling examples of just what is fashion marketing, look no further than social media.
Have a Great Product and Know Your Niche
Its basically a celebrity endorsement for the 21st century.
Dont Forget Your Ground Game
A best picture, in spite of everything, says a thousand phrases. And that translates to dollars.
With this much competition, the most important thing is to stand out. Take risks.
Showcase your collection. Do a trunk screen. Co-sponsor an event.
What is it?
The fashion industry leads pretty much all industries when it comes to experimenting with social media.
It all starts here, appropriate?
Others simply stand by their terrific product, tour the country doing shows, and rely on word of mouth.
What Is Fashion Marketing? Thats up to You
Whatever the product is, you need to understand exactly what youre selling and how it stacks up to the competition so do your research before you develop your marketing plans.
Find Great Influencers in Your Niche
Better materials. A best tale. An amazing fit.
Put simply, influencer marketing is when a association or brand contracts with someone who has a huge, established social media presence in their target niche to promote a product.
Speaking of humans who take to social media like proverbial fish to water, influencer marketing has became a huge part of what is fashion marketing in 2017.
So what is fashion marketing? Its the outreach youll need to separate your product from the competition and succeed in the most cutthroat retail industry in the world.
Here are a few tips to help you get started and get an edge on the competition.
After all, social media has became increasingly visual and fashion is nothing if now not aan image-first industry. Studies have shown that fully one in three consumers have purchased an item of clothing after seeing it on Instagram.
So go to trade shows, fashion shows, and make connections.
If you hate social media, sorry its critical you learn to like it or hire someone who does.
Some brands do their marketing through e-mail only. Some do massive stunts.
The ground game is an opportunity for humans who find you through the digital space to get a tactile experiencesee the product, touch the productand also an opportunity for those who have seen the product engage in an ongoing dialogue with the brand before they buy.
It doesnt matter if youre asking folks to Click Here to buy grillz or selling winter parkas. All successful fashion marketing starts with knowledge of the product and research on the marketplace.
Social Media Is Your Friend
